IDÔLE NOW by Lancôme

IDÔLE NOW

THE NEW EAU DE PARFUM FLORALE. A UNIQUE FLORALITY INSPIRED BY NATURE, AUGMENTED BY SCIENCE

Strength, unleashed. In a new vibrant campaign, Idôle Now invites all women to join the ride

In 2019, Lancôme dedicated a feminine fragrance to a new generation of women shaking up the rules of empowerment. Ambitious but generous, strong but inclusive, they redefine the meaning of self-accomplishment by sharing their own and by empowering other women to pursue their dreams on their own terms. Over the years, this ever-growing community has continuously inspired Idôle, making it the fragrance of a future in the making.

In 2023, the urge for a new world has never been so strong. It’s time to join de ride, right now. With its new fragrance Idôle Now, Lancôme stands up for a committed perfumery while thoroughly embodying the values of the Idôle community. Inspired by a brighter future, Idôle Now expresses through its fragrance and campaign the exhilarating urge to join the unstoppable movement of a collective of women gathering their strength and unleashing their power.

An outstanding campaign

Addressing all women throughout all communities of the world, Lancôme unveils a resolutely feminine campaign shedding an unprecedented light on Zendaya: wilder, bolder, Idôle’s ambassador appears stronger than ever. Reaching her full potential, the House’s powerful muse is the perfect incarnation of the modern spirit of Idôle: accomplished, strong and ready to take the world.

Multi-awarded director Jessy Moussalem shoots a powerful film: a wild and poetic quest. Expressing her talent for conjuring raw emotions and a feeling of intense energy, this unforgettable campaign captures the uncapturable. The shifting point. The moment when ideals spark action. At her apex, Zendaya is now leading a movement bigger than her. Beyond her. It is the invisible bond uniting women throughout the world, urging them to come together. Alone at first, she is joined by 3 women coming from different directions, different landscapes, bearing different dreams but the same determination, echoing the impact of Idôle throughout the world, beyond communities. Conveying the conquering spirit of Amazons, these riders are fighters. Facing the horizon together, looking at the same tomorrow, these women embody the unstoppable change that Idôles are determined to bring upon the world. Starting at this very moment: now.

Now is the time to feel the growing energy pushing you towards your ideal.

Now is the time to take action and inspire others to do the same.

Now is the time to feel the thrill and ride fast together.

Now is the time to be your own Idôle.

Now is the time to join the ride. United together.

A new totem for seizing the day

Inspired by the light of a new dawn, Idôle Now features a new bottle with vibrant esthetics that takes on the warm colors of a fiery sunrise. With each new day arises a new opportunity to join the ride. Putting this vision into concrete action, the iconic bottle, featuring a new gradient lacquering growing in intensity from top to bottom loses its metallic brackets and features a new cap.

Echoing the gradient coloring of the bottle, the outer pack is embossed with a new mantra pattern, calling to act for what you truly believe in. More than ever, the Idôle bottle stands as a power totem. For Idôle Now, it resonates with the light and hope of a brighter future starting now, in the hands of each and every woman.

The floral of tomorrow: inspired by nature,

augmented by science

Idôle Now is the rallying scent of women embodying change.

Opening new horizons to modern perfumery, it adds new facets to the perfumer’s palette and stages them in a powerful, unapologetic fragrance.

Inspired by a pioneering vision and composed by the trio of perfumers behind the original eau de parfum, Shyamala Maisondieu (Givaudan), Nadège le Garlantezec (Givaudan) & Adriana Medina (Givaudan), Idôle Now expresses the perfect symbiosis between high quality natural ingredients origin and science to create bolder and richer fragrances. A new take on the floralcy of the original Idôle, this new variation is richer, bolder and more committed than ever thanks to a trio of iconic ingredients augmented by sciences.

The uplifted Rose features a larger-than-life olfactory profile, expressing all the natural facets of the House’s emblematic flower thanks an innovative process of ingredient repurposing. Blending the essence with the distillation water the first time for Idôle, it creates the invigorating note radiating at the heart of Idôle Now.

The nature-print Orchid reveals the beautiful powdery scent of a Malaysian orchid through an accord obtained via headspace technology. Capturing the composition of the flower’s scent in nature, like an “olfactory photograph”, this technology allowed perfumers to reproduce it without having to harvest or harm the vegetal. Turned into a musky orchid accord, it adds a touch of warm elegance to the trail of Idôle Now.

The augmented Vanilla duo features vanilla infusion and natural origin vanillin made of repurposed ingredient: using biotechnology, it gives vanillin a second life while reinventing it. Both intense and committed, this multi-facetted vanilla enriches the trail of Idôle Now with an even more addictive and sensual facet.

‘’We have created a new process of extracting vanillin, coming from rice that is richer, more faceted and that is the new ingredient we are using in Idôle Now’’ Shyamala Maisondieu (Givaudan) explains the science process that was used to create richer, bolder fragrance.

New floral fragrance Idôle Now features the juicy freshness of a pear accord, the radiance of the iconic clean accord and the vibrant woodiness of patchouli. Instantly recognizable, irresistibly powerful, its floral ambery chypre trail is an olfactory manifesto. A call to conquer the future and to start turning our ideals into reality. Now.

The new chapter of a collective feminine adventure

Since the first eau de parfum in 2019, Idôle has been a collective and feminine creative adventure. Every fragrance of the saga emerged from the combination of three talents. Three female perfumers from three continents. Three sensibilities, three characters, each bringing her unique contribution to a one-of-a-kind fragrance: Shyamala Maisondieu, benefiting from a dual Indian-Malaysian culture; Adriana Medina, an American born in Colombia; and Nadège le Garlantezec, an authentic Parisian.

Different yet complementary, these three creators gave birth to the first clean floral chypre of perfumery with the launch of Idôle Eau de Parfum. Turning diversity into strength, they have turned their vision into reality and created a rallying fragrance for women throughout the world. Together.

@lancomeofficial

RRP: (25ml) €64.00, (50ml): €100.00, (100ml): €141.00