OLAPLEX Launches Volumizing Blow Dry Mist

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    From the #1 Brand in Prestige Haircare*, Elevate Every Blow Out with OLAPLEX Volumizing Blow Dry Mist

    OLAPLEX, the #1 Prestige Hair Brand*, which single-handedly created the bond-building category, is excited to launch Volumizing Blow Dry Mist. With a blend of hero ingredients, this reparative blow-dry creates lasting body and bounce and protects hair for soft, shiny, and visibly healthy blowouts. Volumizing Blow Dry Mist is clinically proven to speed blow-dry time, provide humidity resistance, and protect from heat up to 232°C. In a consumer perception study, 96% saw lightweight style retention, 94% saw buildable volume, 93% felt lightweight body, and 89% agreed hair did not feel sticky.**

    “We are delighted to introduce our newest innovation at OLAPLEX,” said JuE Wong, Chief Executive Officer of OLAPLEX. “The Volumizing Blow Dry Mist is the perfect addition to advance your OLAPLEX healthy haircare routine. We have combined our exclusive OLAPLEX Bond Building Technology™ with other key ingredients, like jackfruit polysaccharides and pea peptides, to elevate your blowout by giving you OLAPLEX signature benefits and protecting your hair from damage as you style. Now you can see faster, healthier-looking blowouts with lasting body and bounce at home or in the salon”.

    According to OLAPLEX Global Styling Ambassador and celebrity hair stylist, Laurent Philippon, “I recommend OLAPLEX Volumizing Blow Dry Mist because it adds body and hold without feeling sticky in the hair. Typical blow-dry products tend to tangle the hair. Instead, the results are hair that feels soft and airy but also has shine and is visibly healthier.”

    Every pump of Volumizing Blow Dry Mist delivers a stacked deck of powerful ingredients, to elevate any style by repairing, protecting, and providing an imperceptible support structure for strength and style retention, including:

    Exclusive Patented OLAPLEX Bond Building Technology™ to relink damaged bonds for stronger, healthier-looking hair.
    Jackfruit Polysaccharides & advanced polymers to create soft, smooth blowouts with lasting body.
    Bamboo Extract Lipopeptides to help protect from styling damage and promote style retention.
    Pea Peptides to plump, hydrate, and protect hair strands.

    To use: Blow-dry clean hair until it is about 75% dry. Then, apply Volumizing Blow Dry Mist all over, focusing on roots. Section hair as you blow-dry, directing hair away from the head for more body and bounce. For added benefit or to refresh 2nd-day hair, apply again to dry hair, focusing on roots. Use a round brush to lift roots as you blow-dry.

    100% free of sulphates, phthalates, parabens, and gluten. Silicone free. Vegan.

    Since its founding, OLAPLEX has been proud to be non-toxic, cruelty-free, and vegan. OLAPLEX is free of over 50 questionable ingredients including sulphates (SLS & SLES), parabens, phthalates, phosphates, and other ingredients. OLAPLEX is also proud of its continued commitment to reduce secondary packaging to control their carbon footprint.

    OLAPLEX Volumizing Blow Dry Mist (RRP €29.50 150 ml / 5.2 fl oz.) is available from salons and beauty e-tailer

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