Olaplex Lash Building Serum

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    OLAPLEX Launches LASHBOND™ Building Serum

    From the #1 Brand in Prestige Haircare*, introducing the newest innovation in OLAPLEX technology: LASH SCIENCE FROM THE HAIR EXPERTS

    OLAPLEX, the #1 Brand in Prestige Haircare*, which single-handedly created the bond-building category, is excited to launch LASHBOND™ Building Serum. In a simple swipe, LASHBOND™ delivers NEW OLAPLEX Peptide Complex Technology, OLAPLEX Bond Building Technology™, and hydrating Hyaluronic Acid, to the lash line to support and sustain the look of longer, thicker, stronger, healthier lashes. The formula is ophthalmologist tested.

    “As a leader in prestige haircare, we’ve introduced new OLAPLEX innovation with a breakthrough formula for lashes that delivers noticeable results in as little as two weeks,” said JuE Wong, Chief Executive Officer of OLAPLEX. “The exclusive OLAPLEX Bond Building Technology™ that made us famous supports the skin barrier at the lash line.”

    “We performed independent third-party clinical trials and consumer studies to ensure high levels of performance and safety for this product, including ophthalmologist testing,” said Lavinia Popescu, OLAPLEX Chief Scientist.

    This clear, lightweight lash serum promotes the look of longer, thicker, stronger, and healthier lashes with:

    Next-generation OLAPLEX Peptide Complex Technology™–a proprietary peptide blend featuring an OLAPLEX-exclusive peptide that supports the appearance of longer, fuller, denser lashes.
    Exclusive, patented OLAPLEX Bond Building Technology™ helps support the skin barrier at the lash line.
    Hyaluronic Acid promotes healthy-looking, nourished lashes and reduces the appearance of dry, brittle lashes.

    OLAPLEX LASHBOND™ Building Serum safely targets five top lash concerns without unwanted effects: lash length, volume and density, loss and shedding, dry and brittle lashes, and lack of natural lift and curl.

    In a LASHBOND™ Building Serum consumer perception study:

    Participants reported more conditioned, healthier-looking lashes in two weeks.
    Participants reported seeing the appearance of longer, fuller lashes in four weeks.
    At the conclusion of a 12-week study:**
    94% experienced more voluminous looking lashes
    97% reported improvement in the appearance of denser lashes
    97% reported improvement in the appearance of longer lashes
    100% reported improvement in the appearance of thicker lashes

    To use: Use twice daily, AM and PM, on clean, dry skin. Dip the brush once and apply to the skin along the upper lash line on both eyes. Do not wash off. Allow to dry for at least 90 seconds.

    Vegan. Ophthalmologist tested for safety.

    OLAPLEX LASHBOND™ Building Serum (4.5 ml / .15 fl oz.) rrp €68 is available from beauty salons, beauty departments and beauty e-tailers including Irish-owned Beautybag.ie.


    Since its founding, OLAPLEX has been proud to be non-toxic, cruelty-free, and vegan. All OLAPLEX products have the Clean at Sephora seal. OLAPLEX is also proud of its continued commitment to reduce secondary packaging to control their carbon footprint.

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