New TV and radio campaign – Does it reflect you?

Home Forums ASK THE EXPERT Financial Advisor New TV and radio campaign – Does it reflect you?

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  • #14306
    Anonymous
    Inactive

    Irish Life commissioned a study and survey to try and understand why many people do not have sufficient cover in place (recent statistics statethat approximately half of parents have no cover outside their mortgage protection!)

    Their findings told them (among other things) that:
    53% of consumers have no life cover in place.
    67% of consumers would struggle financially if death or serious illness occurred.
    20% of consumers (320,000 people) would consider taking out cover in the next 12 months.

    So why not? According to their findings people think it’s more expensive than it actually is. €35 was the average price that customers think cover starts from. €15 is the actual price.

    So the campaign kicks off next week for 3 weeks. Does this reflect your own situation???

    #121899
    Financial Companion
    Participant

    Anyone seen or heard the ads yet?

    #121982
    bubblesue
    Member

    Is this the one? I saw it on TV3.

    http://www.youtube.com/watch?v=adBMCEaW … e=youtu.be

    #122322
    Financial Companion
    Participant

    Apologies Sue, I’m only seeing your post now!

    Yeah, that’s the one 😉

    Dave.

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