Kellogg’s Health Information day at Dublin Zoo!

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    Last week Kellogg’s hosted a breakfast and information morning on healthy eating over at Dublin Zoo. They kindly invited some Mumstown members along for a talk, breakfast, snacks and goody bags, followed by an afternoon the zoo.

    Here is what the Mumstown members said about their day out:

    From Julie, Danielle, Mary & Caoimhe:
    We had such a ball, everyone was lovely! Caoimhe (aged 3)had a great time with a professional play therapist, while we went and chatted to the adults and went in to the seminar, which was so educational and really interesting. We had a lovely lunch and a lovely gift bag, with cereals and information pack and then off for a great day in the zoo :) Got a bit wet at the end of the day bit we didn’t mind, was still a fab day :) thankyou so much!

    From Keith, Lynsey, Karl & Abbey:
    We had a fantastic day. The seminar was very interesting and it was nice to get some goodies too. I was not sure if it would be interesting but it really was, so thanks to Kellogg’s for that. The zoo was great and the kids had a brilliant day. Karl & Abbey (aged 9 & 11) were entertained all day and really enjoyed themselves. Thanks Mumstown & Kellogg’s.

    Keep a watch for more fun days out with Mumstown & Kellogg’s in the future!!



    Kellogg’s fortifies household favourites such as Rice Krispies and Corn Flakes with Vitamin D to help boost intake among Ireland’s sun shy families.

    The Kellogg Company of Ireland has announced that it is adding Vitamin D across its kids and family cereals portfolio in order to help tackle the growing issue of health problems relating to Vitamin D deficiency, among Irish children.

    Data released by the Irish Universities Nutrition Alliance indicates that up to nine in ten Irish children do not achieve the recommended intakes of Vitamin D (5 ug/day) (IUNA (2005), National Children Food Survey) .

    Although Vitamin D is present in a limited number of foods such as oily fish, fortified margarine and eggs, when exposed to sunlight the body can also make it, this is why it is often called the ‘sunshine’ vitamin.

    According to the National Children’s Food Survey, the addition of Vitamin D at a level of 4.2ug/100g to Kellogg’s breakfast cereals could increase a child’s mean daily intake of Vitamin D by approximately 25 per cent.

    Vitamin D deficiency causes Rickets a condition that affects bone development in children. As Rickets is not an infectious disease health professionals are under no obligation to measure incidences of the disease making it difficult to quantify the scale of the problem across the Irish population. However there are concerns that the incidence of Rickets is on the increase in Ireland.

    High incidents of Rickets in children were commonplace before the 1930s but food fortification, sun exposure and supplementation policies led to a dramatic decline.

    According to Irish medical experts: “For nearly six months of the year from October to March in Ireland, skin production is absent and the population is dependent on oral intake from natural foodstuffs, (which are consumed in small quantities only), fortified foodstuffs (most notably some milk products for the past 25 years) and vitamin D supplements, either multivitamin tablets or in combination with calcium tablet.”

    “Prevention of vitamin D deficiency is a public health measure: the intake in the general population can be improved by fortification policies; and, the intake of at-risk groups can be improved by targeted supplementation.”

    It is important that every day, commonly eaten foods are fortified in order to have an impact on children’s Vitamin D levels in the diet. Kellogg’s children’s cereals are in 75 per cent of households, so by adding vitamin D to these cereals, Kellogg’s will be helping to boost levels of the sunshine nutrient.

    Another contributing factor is that parents worried about the risks of sun exposure are not encouraging their children to get out into the sunlight with many not getting enough sun exposure to give them sufficient vitamin D levels.

    Dr Kathryn O’Sullivan, Kellogg Nutritionist says, “Rickets is the extreme end of the scale. A mild lack of vitamin D may not cause symptoms but can cause general aches and pains. A more severe lack can cause serious problems such as rickets (in children) and osteomalacia (in adults). These issues are avoidable and we are pleased that we can play our part in helping children in Ireland hit their nutritional targets for this important vitamin”.

    For more information on Vitamin D visit

    What is Vitamin D?
    Vitamin D is known as the sunshine vitamin because our skin can produce vitamin D from the sun’s ultra violet light (UVB). It helps control the amount of calcium we absorb and is important for the development of strong bones.

    IUNA (2005). National Children Food Survey.

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