Colour Wow treatments for Curly Hair!!!

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    mams.ie
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    COLOR WOW LAUNCHES CURL WOW WITH NEW NAKED TECHNOLOGY

    Color Wow has created Curl Wow, a totally new approach to curl care that delivers perfectly bundled, bouncy, glossy naked curls.

    Curl Wow is a complete departure from traditional curl products that leave heavy, oily coatings on the hair or lock curls into rigid, crispy formation. Curl Wow features breakthrough ‘Naked Technology’ so there’s no weight, no greasy feel, no crunch. Just beautifully natural, frizz-free, naked curls. The range comprises five products.

    The Science Behind Naked Technology

    The secret behind Naked Technology is Profaxil-18 ComplexTM , a ground-breaking complex developed by Dr. Joe Cincotta in the Color Wow labs. It is a complex of polyols, 18-MEA and proprietary emulsifiers and is active in all Curl Wow formulas except HOOKED shampoo. This complex breaks down the large particles in oils so that they can easily flow down the hair shaft and penetrate the cuticle. In addition, the MEA-18 component of this complex forms a weightless seal that locks in moisture, smooths frizz and feels dry to the touch. This has never been possible until now.

    Profaxil-18 ComplexTM works in two ways: it breaks down the particle size of rich oils so that instead of sitting on hair’s surface in greasy pools, these oils are micro-dispersed and can easily penetrate and infuse curls with hydrating, lubricating moisture. The complex then rises to the surface of the strands where it creates a glossy, weightless seal that locks in moisture, de-frizzes and doesn’t feel greasy.

    Innovative technology in every Curl Wow formula for healthier natural curl care, every step of the way…

    SNAG-FREE Pre-Shampoo Detangler RRP €28

    It’s important to condition curly hair BEFORE shampooing to prevent matting, tangles and breakage. Snag-Free is distributed through wet hair (not massaged on the scalp). Pracaxi Oil and Coconut Oil moisturise and create slip for easier shampooing, fresher results and reduced breakage. (No silicones, alcohol, sulphates, gluten-free, vegan.)

    HOOKED 100% Clean Shampoo with Root-Locking Technology RRP €29

    This shampoo is a total departure from a co-wash, because it contains NO conditioners, silicones or moisturising agents. Why? Because these ingredients do not easily rinse off,

    leaving residues that can cause scalp issues and hair loss. The only ingredient left behind is proprietary Procapil®, which helps ‘anchor’ hair at the roots to stop shedding. It’s important that conditioning takes place before and after shampooing, not during, for healthiest results. (No silicones, alcohol, sulphates, gluten-free and vegan.)

    COCO-MOTION Lubricating Conditioner RRP €29

    Dehydrated, curly texture tends to be motionless because the hair’s internal protein chains are dry, stiff and in need of lubrication. Curl Wow’s Coco-Motion is created with rich Marula Oil, Coconut Oil and the proprietary Profaxil-18 Complex to lubricate the inner protein chains, which lack moisture. Instantly, curls have bounce, elasticity, silky-soft texture and fluid motion. (No drying alcohol, silicones, gluten-free and vegan.)

    FLO-ETRY Vital Natural Supplement RRP €30

    Curly-textured hair can be very dry and dehydrated. Why? Because natural scalp oil (sebum) doesn’t easily flow down through the twists and turns of each strand. So we created Flo-etry to mimic the natural sebum, giving moisture-deprived curls the vital oil they need. This is only possible because our Profaxil-18 Complex™ micro-disperses the Jojoba, Pequi and Coconut Oils so they can flow down the length of each curl. Clinically proven to provide 84% less breakage. (No drying alcohol or drying silicones, gluten-free and vegan.)

    SHOOK Mix + Fix Bundling Spray RRP €38

    The secret to this bi-phase technology is a layer of weight­less polymers and a layer of rich moisturising oils (Jojoba, Rice Bran, Passion Flower, Grape Seed Oils, plus our pro­prietary Proxfaxil-18 Complex). Mixed together, they deliver perfectly bundled, soft, silky, de-frizzed and defined curls that will leave you shook! Clinically proven to reduce frizz by 78% in high humidity. (No alcohol, no drying silicones, gluten-free and vegan.)

    Curl Wow is available from salons and beauty e-tailers.

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