MIDNIGHT RECOVERY OMEGA-RICH CLOUD CREAM
DEMONSTRATED TO VISIBLY RESTORE PLUMP AND SUPPLE SKIN BY MORNING1
In 2010, Kiehl’s Since 1851 became a pioneer in the facial oil category when it introduced Midnight Recovery Concentrate, a formula with a potent blend of botanical extracts that helps replenish skin overnight. Affectionately referred to as “Midnight Magic” by its loyal following, it has won over 57 beauty awards and grown so much in popularity that two MRC’s are sold around the globe per minute. Midnight Recovery Concentrate smoothes the look of tired lines and helps visibly correct signs of damage from 30 days of poor sleep in just three nights2, leaving skin looking smoother and more radiant2. Today, Kiehl’s is excited to reveal a new innovation within the heralded Midnight Recovery family — new Midnight Recovery Omega-Rich Cloud Cream.
Leveraging the efficacy of Kiehl’s botanical oil blend along with a new liquid crystal emulsification technology and powerful ingredients, botanical oils rich in Omega-6 and Omega-3, the Cloud Cream formula helps replenish the skin’s protective lipid layer. With 98% naturally-derived ingredients3, the formula helps to lock in moisture and visibly boost plumpness for supple, more youthful looking skin by morning. The unique, cloud-like texture offers a luxurious sensorial experience with a calming lavender aroma, perfect for bedtime application.
“Through our clinical and consumer studies on panelists who specifically suffer from poor sleep, we discovered visible damage to the skin, including depleted lipids and loss of moisture, which if left untreated, could become permanent and lead to visible aging,” explains Dr. Nancy Ilaya PhD, Kiehl’s Global Scientific Director. “To improve these facial signs, we formulated the cream with botanicals rich in omega fatty acids to help replenish the lipid layer. The oil-in-water formula also uses a unique liquid crystal emulsifier which encapsulates the oil droplets and integrates them within the skin’s surface, helping to provide long-lasting hydration and a replenishing effect for the lipid barrier.”
Kiehl’s performed clinical and consumer studies with panelists who specifically suffer from poor sleep and found they had skin concerns such as dullness, uneven texture and loss of suppleness along with a weakened, depleted skin barrier. Midnight Recovery Omega-Rich Cloud Cream was clinically demonstrated to visibly restore plump and supple skin by morning4. Consumers also felt applying the cream, with the wellness inducing aroma, was a highly sensorial way to moisturize and nourish their skin.
In a consumer study, after four weeks6:
· 94% of participants agreed skin felt supple
· 85% of participants agreed skin looked radiant
· 94% of participants agreed skin felt nourished with moisture