L’ABSOLU ROUGE DRAMA MATTE QUEEN OF HEARTS VALENTINE’S DAY EXCLUSIVES
Bringing its signature color and comfort to two bold new shades, L’Absolu Rouge Drama Matte debuts its Valentine’s day.
Celebrating this time-old day of lovers inside the most modern story, Lancôme unveils a new vibrant red and a deep burgundy in a new heart-designed bullet and precious velvet packaging. For an instant boom of matte color drama, it’s time to meet the Queen of hearts.
Strike color to the heart
If love is a game, the Queen of Hearts calls it. In today’s game of love, absolute colors meets absolute care with a powdery matte finish belying the skin-caring ingredients inside the L’Absolu Rouge formula. Vibrant color with a powdery finish for the softest most luxury feel – the heart to win is her own.
The colors of love, augmented
Lucky in Love is the color of passion amplified. N°121 is a vivid red to freeze the room with one look. Now, let them play their cards right.
Love bluff, gives nothing away, N°912 – Deep burgundy is a dark wine red with nuances of purple.
Designed from the heart
Tactile homage to love’s universal symbol, L’Absolu Rouge’s limited heart-designed bullet is as an expression of pure self-love for the wearer.
The unconquerable match of pigment with hydration
Rediscover the full drama of L’Absolu Rouge Drama Matte, enriched with intensely pure pigments for into the night lasting, flawless color.
The secret to a winning formula
L’Absolu Rouge’s signature caring ingredient for lips, Grand Rose Extracts™ are infused with micro-spheres of skin moisturizing mainstay Hyaluronic Acid, to create dramatic impact without the drama of dry lips.
Who dares play with the Queen of Hearts?
For the visual story, Lancôme’s ambassador Amanda Seyfried plays the Queen of Hearts. The campaign showcases the bold intensity of lip color that gives nothing away.
Lancôme L’ABSOLU ROUGE DRAMA MATTE
QUEEN OF HEARTS is available at Brown Thomas Dublin, Limerick, Cork and Galway and online at www.brownthomas.com
From Arnotts Beauty Hall and online at www.arnotts.ie