Little Green is launching its safe, gentle and pure Baby and Kids Hair & Body Collection in Ireland today.
The Little Green range uses delicate formulas that are gentle for babies and children and kind to the environment they will grow up in. All of the Little Green products are highly effective and treatment-oriented and products parents can trust. The range is developed for sensitive skin and is vegan, hypoallergenic, clinically and dermatologically tested. It’s proudly allergen, paraben, sulphate and gluten-free.
Little Green was created by Carmen DePasquale, a former hairdresser, who has worked in the beauty industry for over 45 years.
“I’ve been inspired by beauty all my life. From creating a world-renowned salon and spa to designing and developing superlative collections for hair, skin and cosmetics that address the different issues across different lifestyles. As a grandfather of 12, I have seen my grandkids struggle with troublesome allergies and delicate skin conditions and committed my expertise and experience to coming up with the solutions. I researched the top selling brands that specifically cater to babies and children and established – to my disappointment – that their claims were not substantiated by the evidence. This became my inspiration for Little Green. I was determined to create a collection of products that lived up to its claims: safe, gentle and pure. Hypoallergenic formulas, free of parabens, sulphates and allergens. Each product is clinically and dermatologically tested and verified and that’s the process that has brought Little Green Baby and Kids to life”, says Carmen.
Little Green products are Safe, Gentle and Pure:
SAFE: Products created without the use of allergens and known irritants, each undergoing strict clinical testing to ensure every claim is true. GENTLE: Delicate ingredients specifically chosen to nourish and protect children’s sensitive skin. PURE: Protective formulas designed to mimic the amniotic fluid our little ones develop in long before they enter the world.
The key ingredients that keep Little Green Safe, Gentle and Pure:
ALOE – to heal and moisturise the skin
OAT EXTRACT – to naturally soothe irritated skin
LIQUORICE ROOT – to calm inflamed skin
VITAMIN B5 – to moisturise and smooth dry, chafed skin
VITAMIN E – to promote healing of the scalp and skin
AVOCADO OIL – nutritious hair and skin oil containing vitamins A B C and E
The Little Green Baby range comprises three products: Shampoo & Body Wash (240ml €12.95/£12.35); Nourishing Body Lotion (180ml €12.95/£12.35) and Soothing Balm (0.45oz/13g €9.90 /£9.50). The Little Green Kids range comprises seven products, also: Shampoo & Body Wash (240ml €12.95/£12.35); Nourishing Body Lotion (180ml €12.95 /£12.35); Ultra Gentle Bubble Bath (240ml €12.95/£11.90); Conditioning Hair Detangler (240ml €12.95/£12.35); Conditioning Rinse Super Detangler (180ml €12.95/ £11.90), Detangling Shampoo (240ml €12.95/ £11.90) and Curly Hair Cream (125ml €9.90/£9.50).
Little Green has created a Lice Guard System specially formulated for sensitive skin comprising three non-toxic products: Lice Guard Shampoo (250ml €15.95/£15.40); Lice Guard Detangler (250ml €14.25/£13.45) and Lice Guard Gel (118ml €12.50 /£11.50). All are hypoallergenic and clinically tested to help prevent head lice infestation and are gentle enough for daily use. They are formulated with a proprietary blend of natural Tea Tree, Neem, Rosemary, Peppermint, Lavender and Eucalyptus oils to effectively help repel head lice. For maximum results layer all three products in the Little Green Lice Guard System.
Little Green is cruelty-free and vegan has partnered with PETA’s Global Beauty Without Bunnies. Neither Little Green nor any of its suppliers conduct, commission or pay for any tests on animals. Little Green formulations do not contain any animal products, animal by-products or animal derivatives and support those who have chosen a vegan lifestyle. It is thoughtful in its selection of materials and continues to explore alternative methods to minimise its carbon footprint. Little Green is BPA and Phthalate-free.
Little Green is available in salons and salons online and beauty e-tailers.