NEW JOICO Defy Damage™ Sleepover Overnight Nourishing Treatment

Rise and shine with Defy Damage Sleepover, our bedtime bond-strengthener that nourishes hair while you sleep. With a brilliant formula that fortifies bonds through the night, this no-rinse treatment delivers softer, shinier, visibly healthier hair by morning. A unique, comforting fragrance (with notes of vanilla and lavender) encourages relaxation, and just a few pumps before bed and come morning you’re ready to wake up and glow! This no-rinse treatment gives you performance and convenience wrapped up in one relaxing scent-mix of, among others, lavender, freesia, honeysuckle, and tiara flower. Protecting your hair against pollution**, strengthening and nourishing hair and more, all done as you catch your z’s. Getting your “beauty sleep” has taken on a whole new meaning.

Why you’ll love it…

Think beauty-packed slumber party for your hair. A zero-effort, sleep-in treatment that works on damp or dry strands to give you stronger, gorgeously radiant hair by breakfast.

  • Nourishes hair and strengthens bonds while you sleep*
  • Reduces the appearance of split ends • Instantly softens & smooths hair
  • Boosts shine
  • Protects against pollution**

*Against combing breakage on damaged hair vs. a non-conditioning shampoo

**Laboratory tested using pollution particles

Let’s Look Inside…

Sleep it off – damage, that is! Powered by ingredients that help restore tired, overworked hair while you catch your Z’s, our hard-working formula pulls an all-nighter to deliver a healthy-looking hair transformation you’ll definitely want to wake up for.

Protective Lipid – the exact kind found in healthy hair, acts as the first line of defense to help protect hair against damage.

Moringa Seed Oil – helps provide shine and softness with antioxidants, Vitamins A and E, Zinc, and Silica – ingredients that are fundamental to creating healthy, strong, damage-resistant hair.

Arginine – is a naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.

SmartRelease™ Technology – our one-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

NEW JOICO Defy Damage Sleepover Overnight Nourishing Treatment (100ml) is available in salons and on this month rrp €24.50 (100ml). For more information about JOICO and the entire #defydamage collection go to @joicoireland

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