Penneys Makes Cents!!

ISPCC and Penneys Campaign Makes Cents for Childline

Ireland’s Fittest Family coach and All Ireland-winning camogie star Anna Geary teamed up with ISPCC Childline and Penneys today, to celebrate a partnership which makes it easy for Penneys customers to support children and young people across Ireland. From February 17th to 23rd, Penneys Makes Cents will present customers with a chance to ‘Add a little. Do a lot’ for Ireland’s national listening service for children.

Over 380,000 calls, texts and online contacts are made by children and young people every year to Childline’s free phone line, live text and web chat services. Children call Childline for many reasons: they might be lonely, upset, worried or scared, they might have experienced trauma or abuse, or they might simply just wish to talk about their day. When children contact Childline, they are seeking a listening ear and often feel as though they have nowhere else to turn.

At Penneys stores across the country from February 17th to 23rd, customers will have the opportunity to donate 50 cent or more to Ireland’s only 24‐hour listening service for children when purchasing their items. ISPCC’s Childline service will receive 100 per cent of all donations raised through Penneys Makes Cents.

Anna Geary said: “I am delighted to support this fantastic partnership between ISPCC Childline and Penneys. With the support of Penneys and its customers, the vital Childline service will be there for every child and young person in Ireland at every hour of every day and night in 2019 and beyond. Children and young people can contact Childline by call, text or chat and it makes perfect sense for Penneys to highlight that.”

ISPCC CEO John Church said: “ISPCC Childline is really delighted Penneys is once again supporting us through the innovative Penneys Makes Cents campaign. Penneys has generously helped Childline listen to children and young people for many years and we’re very grateful for their continued support.”

Primark Director of People and Culture, Ciara Ruane, said: “We’re delighted to support Childline’s fantastic work for the sixth year through the Penneys Makes Cents campaign. We know our customers love supporting this worthy cause just as much as we do.”

To help keep Childline listening to children and young people, drop into your local Penneys store between February 17th and 23rd and donate 50 cent or more to ISPCC Childline.

About Primark:

Primark is an international retailer that offers high quality fashion at value for money prices, put simply, “Amazing Fashion, Amazing Prices”. We have over 360 stores, with over 14.5 million sq ft of selling space, across eleven countries: the Republic of Ireland, UK, Spain, Germany, Portugal, Netherlands, Belgium, Austria, France, Italy and the Northeast of the USA. At Primark Amazing Fashion at Amazing Prices is at the heart of what we do, as we believe that high quality fashion should be available to everyone. We pride ourselves on offering something for everyone and have a wide selection of products available across womenswear, menswear, kidswear, homeware, beauty, activewear and gifts. We have a strong digital presence and a high level of customer engagement with over 12 million followers across all our social media channels. From the latest beauty tutorial videos to live streaming of our press events and store openings our fans can get inspired 24/7 and keep up with our new lines. Our website is a hub of content where you can create wish lists, get the latest styling advice and upload your looks to Primania.

Notes to Editors

For more information on Penneys Makes Cents, contact Stephanie Game or Andrea Faherty

The ISPCC (Irish Society for the Prevention of Cruelty to Children) is the national child protection charity. The ISPCC delivers innovative child-centred services in a number of locations throughout Ireland.

Childline is Ireland’s only 24-hour listening service for children and young people. It is free, confidential and non-judgmental, providing support to children across Ireland.

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